WORKS THAT MATTER
The challenge – HRCCU's Brand strategy in the financial segment: Implementation of Corporate Identity, Product Development, Brand Management, Market Expansion. Collateral, Radio, Print, TV, Events, Unique Marketing, e-mail, internal. Results: Membership doubled each year, branches were added to service the growth, HRCCU grew from $70 million asset value to over $150 million in 7 years.
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^ Seasonal giving Direct mail
^ Quarterly Donor Newsletter
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Annual Report - Report to the Community.
A strong performance at Sarasota Opera: Since 2000, we've created Sarasota Opera's communications – Program Books, Season ticket brochures, direct mail, event collateral – with results-driven strategy for attendance and sales. McKinley Griffen developed the marketing materials for an ambitious multi-year Capital Campaign, which included $20 million raised to restore the historic Sarasota Opera House in 2008. Scroll down for corner Flip book
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Florida Grand Opera Acquisition Brochure
Saratoga Quality of Life Brochure
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Opera New Jersey - Capital Campaign Mailer
Teal, Becker & Chiaramonte, CPAs (TBC), Professional Services: Our mission was to refine TBC's Corporate Identity and unify their brand via enhanced marketing collateral and website presence. In conjunction with Delphia Consulting, they recently announced the launch of their new website at www.tbccpa.com.
Award-Winning National Sports Team Logos: AHL Albany River Rats and Kentucky Thoroughblades Hockey Logos, Brands and Merchandise programs. In the 10 year life of "Rowdy" the River Rat, we developed a feisty and unique character progression, a branding relationship with fans and rivals alike, and set an industry trend with consumer merchandise and team franchise apparel
At the Rupp Arena, basketball was "wild". McKinley Griffen skated hockey into Lexington for the 1st time with a bold identity and theme, along with complete store design, vendor set-up, and public awareness campaign highlighting the ins and outs of "Hockey with Horsepower".
Beer and Packaging: North Country Brewery Family of Beers, award-winning package design and POP in very crowded marketplace. The Adirondacks and its inhabitants were the inspiration for this brand in 1996. Western NY's Sackets Harbor 1812 Ale took a historic angle. Handcrafted Rat Tail Ale regionally hit supermarkets, bars and beverage centers, along with one of the earliest designated driver campaigns. Hey - promote what you love.
Sports Logos: Avid sports fans, we've covered basketball, arena and outdoor football and world team tennis. Logo identity development applications from 1/2" size through to Billboard, display and uniforms. Colorful brands that move.
Our commitment to Non-Profits: Our hearts and hands have always been involved. It's a privilege to work with dedicated organizations whose causes enlighten and raise public awareness, and allow us all to be of greater service.
The importance of Small Business: Whether it's retail, B2B or B2C, your identity and message need to be distinct, memorable and cohesive. Your business has our undivided attention whether it's locally grown or developing at a national level.
Food and Entertainment Industries: Business to Consumer Logos. Who can't have fun with these!
From the Archives: Almost forgot about the filing cabinets, floppy discs and zip drives.
From stat cameras, typesetting, markers & glue, to a complete digital industry . . . it's been a fun adventure.
YOUR PURPOSE IS YOUR PASSION
OURS IS TO ADVANCE IT
It's really about You!
Our clients are our cause. Your business becomes our passion – and drives the creative process. Great communication requires the trust, vision and collaboration of great clients.
We craft messages implementing provocative communication, compelling your target audience to act.
Branding & Identity
Digital & Web Media
Audio & Video
25 years ago we made the conscious decision to utilize our marketing and advertising skills for good; to adopt a social and ethical approach to work. You CAN be both creative and socially conscious in business. We work proactively toward a better tomorrow and are excited about promoting products which improve the quality of life of those around us.
Life is good. It can be great!
Your product knowledge
and company goals marry our creativity.
The results direct the process and the brainchild
We put the ideas to the test. Determine the market delivery vehicles and how to maximize results within budget parameters and
The campaign comes to life to engage and inspire your target audience to act. Programs are monitored and optimized.
THE RIGHT MESSAGE
Challenge us for your next project. We'll shine a bright light on your service and make a positive impact in your community. We'll be offering non-profits Matching Grants while delivering innovative campaign ideas.
Put us to good use! All tax exempt organizations may fill out the form to apply. In addition to matching hours, our hands-on experience in the NFP world gives us access to low cost or free tools that can improve your communication, image and efficiency. Whether you need a basic consult or an ongoing campaign, we encourage you to apply. It is our way of celebrating our 25 year benchmark.
You know your cause. Your organization has a core purpose; a reason for being and evolving. Whether it's a non-profit service, product or event, "good" matters. The marketing team at McKinley Griffen helps you achieve your mission by effectively increasing awareness and action.
We are passionate, creative and determined to advance your cause because we truly care. We share your commitment to making a difference in our communities, thus working to make the world a better place.
SOLUTIONS THAT INSPIRE
Director of Marketing
" Dennis and his partner Connie Towers, McKinley Griffen Design and Advertising, worked with me for several years when I was at Glens Falls Hospital.
They are nothing short of superb.
If you are in need of a creative partner for your project you can't go wrong with them! "
" MGD&A was intimately involved in the development and implementation of a new brand for our credit union. They provided services integral to the promotion of that new brand as well as developed marketing messages targeted to specific segments. Connie Towers and Dennis Towers are very knowledgeable and thorough. I confidently recommend McKinley Griffen's advertising and marketing services. "
"Dennis and Connie were key cogs in the marketing plans that were developed by the Albany River Rats of the American Hockey League. They were always able to provide a fresh take on reaching secondary markets with innovative ideas. There were many specific hockey game "events" that grew from their marketing expertise. I recommend them for anyone who needs to stand out from the crowd with high quality creative, innovative approaches to standard practices and a host of million dollar ideas."
90 Ernst Road
Wilton, NY 12831
Woman Owned Business Enterprise - WBE
NYS Division of Minority & Women's Business Development
Copyright © 2014 McKinley Griffen.